As the real estate bubble swallows up more and more of the half-vacant ultralux condos built during the NYC boom of the last few years, eager nervous desperate developers will go to the ends of the earth to fill the empty spaces. Sometimes, that even means cheesy ad campaigns to reel in the few young and trendy douche bags still working on The Street.

Like the website for the posh 254 Park Avenue South, which has its own snazzy poker lounge to attract World Series of Poker wannabes.
Or The EDGE on the East River waterfront, which beckons wannabe hipsters that have cash to burn by offering up this alluring wisdom: “It sits on the edge . . . of the future.”

Or Greenpoint’s Viridian condoplex, which was financed by basketball great Magic Johnson and quickly went “nondo” (rental) before the developers went bankrupt.
Or, last but not least, 205 North 9th Street in Williamsburg, which was supposed to be morphing into “a 7-story, 173-unit chunk of Karl Fischer brilliance” but instead has devolved into a squatters paradise. That property hasn’t spawned any glitzy ads but instead inspired a widely-read New York magazine piece on the Brooklyn real estate bust that was published in July.