What the hell is a “hetero-friendly” hotel? Apparently it’s the clever tagline used by Spanish hotel group Axel Hotels for its chain of gay-themed five-star hotels, which is planning to open its first NYC outpost sometime next year. Axel development director Renate Siebenhofer raves that the Big Apple branch will fit in perfectly with other Axel locations in Barcelona, Berlin, and Buenos Aires. “We are pleased to inform you that we have been able to identify a site in New York we consider spot-on for our group: The Axel Hotel New York will be located in Hell’s Kitchen and is slated to open its doors to the public in spring 2011,” says Siebenhofer. One cheeky perk: Axel guests can choose the appropriate sign to put on their door: the typical “Do Not Disturb” sign or the much more fun “Please Disturb.”